Foundations
Technical SEO
A fast, correctly indexed site that search engines — and AI crawlers — can actually read, including on Shopware, Shopify, and WooCommerce.
Typical engagement: ongoing, monthly · From €890/mo
Who it's for
Your site or shop is slow, and you don't know which fix would actually move the needle.
We diagnose Core Web Vitals issues by cause, not by generic checklist.
A migration, replatform, or redesign happened and rankings dropped afterward.
We find what broke — redirects, canonicals, structured data — and fix it.
Google Search Console shows errors you don't have the vocabulary to interpret.
We translate the report into what's actually wrong and what to do about it.
What's included
Crawl & indexation fixes
Resolving crawl errors, orphaned pages, duplicate content, and canonicalization issues.
A site Google — and AI crawlers — can fully and correctly read.
Core Web Vitals work
Load speed, layout stability, and interactivity fixes, in priority order.
Measurable speed improvements, not a generic "optimize images" checklist.
Platform-specific cleanup
Shopware, Shopify, or WooCommerce configuration — faceted-navigation duplication, thin category pages, app-bloat scripts.
A shop structure search engines can index without wasting crawl budget.
Structured data & migration support
Schema markup, redirect mapping for migrations, XML sitemap and robots.txt review.
Correct technical signals sent with every release, not just at kickoff.
How we run it
Crawl
We start with a full technical crawl on your actual platform — not a generic audit template retrofitted to Shopware or WooCommerce's quirks.
Rank
We fix the technical blockers that stop your priority pages from ranking at all, before touching content — no point optimizing a page Google can't index.
Earn
Correct structured data (schema) makes it easier for other sites, and AI answer engines, to parse and cite your content accurately.
Widen
Once the foundation is solid, we monitor for regressions on every release — including ahead of a future migration or replatform.
“We migrated to Shopware and lost a third of our organic traffic overnight. meetseocrew found the broken canonicals and redirect chains within the first week.”
Sample quote, E-Commerce Lead, home-goods retailer, Fulda.
RepresentativeThe plumbing behind "why don't we rank"
Technical SEO is unglamorous work with an outsized effect: a site with brilliant content still won't rank if search engines can't crawl it, index it correctly, or load it fast enough to satisfy Google's usability signals. This is the service where most of the value is invisible to a visitor and entirely visible to a search engine.
What "technical SEO" actually means
Three things, concretely. Crawlability — can search engines (and increasingly, AI crawlers building answer engines) reach every page that matters, without wasting their budget on duplicate or low-value URLs? Indexation — once crawled, is the page actually stored in the search index, or silently excluded because of a canonical conflict, a noindex tag left over from staging, or duplicate content confusing the signal? Performance — does the page load fast enough and stay visually stable enough to pass Core Web Vitals?
Where shop platforms make this harder
Shopware, Shopify, and WooCommerce all generate duplicate and thin content by default — faceted navigation, tag and collection pages with near-identical content, and app scripts that quietly damage load speed. We know these three platforms specifically, which means the fixes we recommend are things your existing developer or agency can implement without a lengthy back-and-forth.
Migrations are where technical SEO gets expensive to skip
A redesign or replatform is the single most common cause of a sudden ranking drop we see: redirects missed, URL structures changed without 301s, canonical tags pointing at the wrong version, structured data dropped entirely. If you have a migration planned, this is the service to bring in before launch, not after traffic has already fallen.
How we work with your developer
We don't ask you to hand over your CMS. We deliver a prioritized list of fixes that your developer or platform admin implements. For clients without in-house development, we can scope fixes with whoever maintains the site.
What "done" looks like
Not a one-time report. Technical SEO regresses easily — a plugin update, a new page template, an app installed for an unrelated reason can all reintroduce the same issues. That's why this service is structured as an ongoing monthly engagement rather than a single fix.
On this page
- The plumbing behind "why don't we rank"
- What "technical SEO" actually means
- Where shop platforms make this harder
- Migrations are where technical SEO gets expensive to skip
- How we work with your developer
- What "done" looks like
Pricing
Foundation
from €890/mo
Monthly technical health checks and priority fixes, bundled with on-page work.
Growth
from €1,890/mo
Foundation, plus faster fix turnaround and Local SEO.
Frequently asked questions
Do you need access to our codebase?
No. We deliver findings and fixes to your developer or platform admin. Read access to the live site (and staging, if available) is enough for us to diagnose issues.
We're on Shopware/Shopify/WooCommerce — do you actually know the platform, or is this generic advice?
We work across all three regularly. Recommendations reference the platform's actual settings and known quirks, not a generic CMS checklist.
Can you help with a migration we already have scheduled?
Yes — ideally before launch, so redirects and canonicals are mapped in advance rather than reconstructed after traffic has already dropped.
How is this different from the SEO Audit?
The audit is a one-off diagnosis. Technical SEO is the ongoing service that implements and maintains the technical fixes — most clients start with the audit, then move here.
Related services
SEO Audit & Strategy
Usually comes first — most technical work starts from an audit finding.
International SEO (EN↔DE)
Correct hreflang and multi-market setup is a technical discipline too.
AI Search Optimization
A technically sound site is the prerequisite AI crawlers need before they can cite you.